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Design & Development

Make it clear. Make it work.

Your business should be easy to understand and interact with. Fly More Kites brings strategy, content, design, and development together to create brands, websites, and digital experiences built around real customer needs.
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What are you ready to make?

Tell us what you’re building, who it needs to help, and what isn’t working today. An existing site, a rough idea, or a well-worn brief is enough to start.
Built Around People

Good design helps someone do something.

Understand an offer. Find an answer. Make a decision. Get in touch. Complete what they came for.

We connect how your business looks, what it says, and how it works. That means thinking about the customer experience and the people on your team who need to manage it after launch.

Brands With A Clear Point Of View

Positioning, messaging, visual identity, and practical brand guidance. Help people understand what you do, why it matters, and what makes your business worth choosing.

Content That Earns Its Place

Page structure, website copy, and content that answers real questions. Give each page a job and each visitor a useful next step.

Websites and Digital Experiences

Responsive websites, landing pages, and connected experiences in HubSpot, WordPress, and the systems your business uses. Design and development work together, with attention to usability, accessibility, performance, and the day-to-day editing experience.

A considered build, a manageable next chapter.

We agree on the deliverables before the project starts. Depending on the brief, those can include:

  • A clear structure for your content and customer journey.
  • Messaging, page copy, and visual design.
  • Prototypes or working pages to review before the full build.
  • Reusable page components and an editable content system.
  • Connected forms and the agreed business integrations.
  • Launch checks, documentation, and an improvement backlog.
We make room for the practical questions early: Who updates this? Where does an inquiry go? How will we know whether the page is helping?
Build, Learn, Improve

Launch something useful. Give it room to get better.

01. Define The Job

Agree on the audience, the action you want to support, and what the first release needs to do. Use existing research and customer questions to shape the brief.

02. Make and Review

Develop the content and design together. Review working ideas with your team and include user feedback where the scope calls for it. Resolve the important questions while changes are still easier to make.

03. Launch and Learn

Check the experience, publish the agreed scope, and use inquiries, customer feedback, and site behavior to decide what deserves attention next. An MVP can be a strong first version with a deliberate plan for improvement.

Outside Perspectives

Useful beats guesswork.

Published thinking that informs our approach. These are external perspectives, not endorsements of FMK.
ˮThe only way to get UX design right is to test it.
Kate Moran, Nielsen Norman Group
From Usability (User) Testing 101, 2019; reviewed in 2026.
ˮDesign-centric companies realize that a product launch isn’t the end of iteration.
McKinsey & Company
From The business value of design, 2018.
Design Research
0%
Higher revenue growth among the study’s top design performers.
McKinsey’s 2018 study followed 300 publicly listed companies over five years. Companies in the top quartile of its design index achieved revenue growth 32 percentage points above their industry counterparts.
The study covered medical technology, consumer goods, and retail banking. It found an association across company-wide design practices, not the effect of a website redesign. This is external research, not an FMK result or a forecast.

FAQs

Before we start making things.

Do we need a complete rebrand or website rebuild?
No. We can start with a specific page, a clearer message, a defined campaign, or improvements to an existing experience. We’ll help you decide whether a focused change or a broader rebuild fits the problem.
Can you work with our existing brand and content?

Yes. We can build within established guidelines, develop missing pieces, or help evolve the system. We review existing content before deciding what to keep, improve, or create.

Do you build in HubSpot and WordPress?

Yes. We work with both, along with integrations that connect the website to the rest of your business. Platform recommendations depend on your requirements, existing tools, budget, and who will maintain the site.

How do you approach an MVP?

We define the smallest useful release around the questions visitors need answered and the actions the business needs to support. Then we agree on what to learn after launch and keep a prioritized list of improvements. Essential usability and launch checks belong in the first release.

What is included in SEO and accessibility?

We scope these requirements with the project. Website work can include page structure, metadata, redirects, crawlability, mobile behavior, keyboard use, and content readability. Ongoing content programs, specialist audits, and specific conformance requirements are agreed separately.

What happens after launch, and what does it cost?

We agree on the build cost and launch responsibilities before starting. Documentation, training, maintenance, and ongoing improvements can be included in the scope or arranged as follow-on support. Tell us about your budget and timing so we can shape a practical first release.

Have something worth making?
Let’s make it easier to understand, better to use, and ready for the people it needs to reach.
Need the website connected to the rest of the business?

Design & Development — Landing Page Copy

01 — Split hero: left column

Eyebrow: DESIGN & DEVELOPMENT

H1: Make it clear. Make it work.

Body: Your business should be easy to understand and interact with. Fly More Kites brings strategy, content, design, and development together to create brands, websites, and digital experiences built around real customer needs.

Primary button: Talk About a Project

Secondary link: See What We Can Build

02 — Split hero: right column and form

H2: What are you ready to make?

Introduction: Tell us what you’re building, who it needs to help, and what isn’t working today. An existing site, a rough idea, or a well-worn brief is enough to start.

Field labels:

  • First name
  • Work email
  • Company
  • Current website (optional)
  • What would you like to make or improve?

Message placeholder: The project, the audience, and any timing or budget constraints you already know.

Submit button: Talk About a Project

Form note: We’ll use these details to respond to your inquiry. Privacy Policy

Success heading: Let’s see what this could become.

Success message: Thanks for sharing your project. We’ll review the details and follow up to talk through the possibilities and a sensible next step.

03 — Service details

Eyebrow: BUILT AROUND PEOPLE

H2: Good design helps someone do something.

Body: Understand an offer. Find an answer. Make a decision. Get in touch. Complete what they came for.

We connect how your business looks, what it says, and how it works. That means thinking about the customer experience and the people on your team who need to manage it after launch.

Brands with a clear point of view

Positioning, messaging, visual identity, and practical brand guidance. Help people understand what you do, why it matters, and what makes your business worth choosing.

Content that earns its place

Page structure, website copy, and content that answers real questions. Give each page a job and each visitor a useful next step.

Websites and digital experiences

Responsive websites, landing pages, and connected experiences in HubSpot, WordPress, and the systems your business uses. Design and development work together, with attention to usability, accessibility, performance, and the day-to-day editing experience.

04 — What you get

H2: A considered build. A manageable next chapter.

Body: We agree on the deliverables before the project starts. Depending on the brief, those can include:

  • A clear structure for your content and customer journey.
  • Messaging, page copy, and visual design.
  • Prototypes or working pages to review before the full build.
  • Reusable page components and an editable content system.
  • Connected forms and the agreed business integrations.
  • Launch checks, documentation, and an improvement backlog.

We make room for the practical questions early: Who updates this? Where does an inquiry go? How will we know whether the page is helping?

05 — How the work happens

Eyebrow: BUILD, LEARN, IMPROVE

H2: Launch something useful. Give it room to get better.

01. Define the job

Agree on the audience, the action you want to support, and what the first release needs to do. Use existing research and customer questions to shape the brief.

02. Make and review

Develop the content and design together. Review working ideas with your team and include user feedback where the scope calls for it. Resolve the important questions while changes are still easier to make.

03. Launch and learn

Check the experience, publish the agreed scope, and use inquiries, customer feedback, and site behavior to decide what deserves attention next. An MVP can be a strong first version with a deliberate plan for improvement.

06 — Outside perspectives carousel

Eyebrow: OUTSIDE PERSPECTIVES

H2: Useful beats guesswork.

Introduction: Published thinking that informs our approach. These are external perspectives, not endorsements of FMK.

Slide 1

Quote: “The only way to get UX design right is to test it.”

Attribution: Kate Moran, Nielsen Norman Group

Context: From Usability (User) Testing 101, 2019; reviewed in 2026.

Source link: Read Nielsen Norman Group’s usability testing guide

Slide 2

Quote: “Design-centric companies realize that a product launch isn’t the end of iteration.”

Attribution: McKinsey & Company

Context: From The business value of design, 2018.

Source link: Read McKinsey’s design research

07 — Optional research callout

Eyebrow: DESIGN RESEARCH

Number: 32 percentage points

Label: Higher revenue growth among the study’s top design performers.

Body: McKinsey’s 2018 study followed 300 publicly listed companies over five years. Companies in the top quartile of its design index achieved revenue growth 32 percentage points above their industry counterparts.

Source and context: The study covered medical technology, consumer goods, and retail banking. It found an association across company-wide design practices, not the effect of a website redesign. This is external research, not an FMK result or a forecast. Read the study.

08 — FAQs

H2: Before we start making things.

Do we need a complete rebrand or website rebuild?

No. We can start with a specific page, a clearer message, a defined campaign, or improvements to an existing experience. We’ll help you decide whether a focused change or a broader rebuild fits the problem.

Can you work with our existing brand and content?

Yes. We can build within established guidelines, develop missing pieces, or help evolve the system. We review existing content before deciding what to keep, improve, or create.

Do you build in HubSpot and WordPress?

Yes. We work with both, along with integrations that connect the website to the rest of your business. Platform recommendations depend on your requirements, existing tools, budget, and who will maintain the site.

How do you approach an MVP?

We define the smallest useful release around the questions visitors need answered and the actions the business needs to support. Then we agree on what to learn after launch and keep a prioritized list of improvements. Essential usability and launch checks belong in the first release.

What is included in SEO and accessibility?

We scope these requirements with the project. Website work can include page structure, metadata, redirects, crawlability, mobile behavior, keyboard use, and content readability. Ongoing content programs, specialist audits, and specific conformance requirements are agreed separately.

What happens after launch, and what does it cost?

We agree on the build cost and launch responsibilities before starting. Documentation, training, maintenance, and ongoing improvements can be included in the scope or arranged as follow-on support. Tell us about your budget and timing so we can shape a practical first release.

09 — Closing CTA

H2: Have something worth making?

Body: Let’s make it easier to understand, better to use, and ready for the people it needs to reach.

Button: Talk About a Project

Related link: Need the website connected to the rest of the business? Explore HubSpot & Revenue Operations.

10 — SEO fields

SEO title: Design & Development | Fly More Kites

Meta description: Brands, content, HubSpot and WordPress websites, and digital experiences built around real customer needs. Talk about your project with Fly More Kites.