ICON EV and its financing partner developed a promotional offer intended to make vehicle financing more accessible to prospective buyers.

Fly More Kites contributed the campaign creative and landing-page experience for that historical promotion, connecting the offer with a clear path toward the application process.

The offer belonged to ICON and its financing partner. Our work focused on how it was communicated through Facebook advertising and the supporting website experience.

Make the offer understandable

The promotion included no-money-down financing and reduced interest rates under the terms available at the time.

The campaign needed to present the vehicles, explain the offer, and include the relevant financing information. The landing page brought those elements together around the application step.

We worked on the page’s copy, visual presentation, and structure, with attention to how the terms sat alongside the main message. This case study describes the historical campaign; the original offer is not presented here as currently available.

Connect the ad with the landing experience

The creative work included multiple variations of copy and imagery. These gave the campaign different ways to communicate the offer and test audience response.

The landing page carried the same subject into a more detailed experience, showing the vehicles and guiding interested visitors toward the financing application.

Keeping those parts connected was central to the work. An ad could introduce the promotion, but the page still needed to explain what the person was considering and where to go next.

Review and refine during the campaign

The engagement included monitoring performance and adjusting creative and landing-page elements during the promotional period.

The work considered the requirements associated with a financing promotion and the advertising environment in which it ran. Creative, page content, and campaign settings needed to be handled as related parts of the execution.

The delivered contribution included the advertising assets, landing experience, and ongoing campaign refinement.

Support a client-owned offer

ICON and its financing partner supplied the commercial opportunity behind the campaign. We appreciate the trust placed in us to help communicate it and build the supporting digital experience.

The practical lesson is to design the whole path: the message someone encounters, the explanation they receive, and the next step they can take.

Planning a campaign around a specific offer? Let’s connect the creative, landing page, and follow-through.

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