Ringling College of Art and Design brought the creative direction, the brand, and the knowledge of its students and programs. Its team also took ownership of the website copy.

Fly More Kites contributed information architecture, UI/UX, WordPress development, and practical support for the people who would keep the site moving forward.

For a college built around creative work, that division of responsibility mattered. The website needed to reflect Ringling’s identity while giving its team a useful foundation for future changes.

A clearer structure for a complex website

Ringling wanted to replace a website foundation built with aging themes and tools. Alongside the technical rebuild, the team saw an opportunity to rethink navigation, page structure, and content maintenance.

We began by documenting pages and posts, examining how information related, and developing a more deliberate hierarchy. Long collections of content could become focused pages, connected through useful landing pages and consistent URLs.

Campus life was one example. Instead of keeping numerous topics within a single long page, the approach gave individual subjects their own space and a clear place in the wider structure.

Ringling’s content, supported by reusable design

Ringling’s team wrote and restructured the copy. We supplied architecture and layout guidance to help connect that content with the right interface.

The design drew on Ringling’s brand guide and lookbook. That existing creative work gave the website a connection to the materials prospective students were already encountering.

We built reusable sections for images, text, accordions, and galleries. More expressive layouts supported key student-facing pages, while simpler layouts served information-heavy content. The aim was to give each type of information an appropriate home without making every page a separate design project.

A shared process for building and reviewing

The delivery process connected content rewriting, wireframing, page building, and quality checks. A shared tracker showed which stage each page had reached and who was responsible for the next step.

Working sessions with Ringling’s developers covered the theme, WordPress, reusable components, and approaches to customization. We also addressed specific color-contrast issues using alternatives from the college’s palette.

The handoff included the rebuilt website, reusable sections, and guidance for continued content work. The collaboration extended beyond making the pages: it included helping the people responsible for them understand how they were put together.

The work belonged to the partnership

Ringling’s creative inputs and content expertise shaped the result. We appreciate the trust involved in bringing another design team into that work—and the opportunity to help carry the college’s vision into a website its own team could continue developing.

Planning a website rebuild with your internal team? Let’s talk about the structure, design, and support that would make it useful.

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